From the “unofficial talent scout of NYC,” filmmaker, and social media icon New York Nico comes the only NYC guidebook you’ll ever need—a beautifully designed, photo-packed photography book and celebration of the greatest city in the world, showcasing Nico’s top 100 New York institutions, shops, and eateries and the characters who shape them.

What makes New York City the greatest city in the world? As one of the foremost chroniclers of New York’s local legends and urban glory, New York Nico has thoughts. Nico gets asked a lot of questions about his hometown. Where’s the best slice, pastrami sandwich, cup of coffee, vintage store, or bookshop?

In this must-have New York City guide, New York Nico takes readers on an epic tour of his 100 can’t-miss NYC spots, including food, shopping, and so much more. As he traverses the five boroughs, he offers a raw and authentic “locals-only” guide to the city so nice they named it twice. But behind every New York institution are the personalities who make them special. 

Nico’s debut book, a true NYC guidebook for the modern era, functions as a document of a city and its people during a moment of transition. You’ll meet and learn the stories of beloved characters like Henry at Army Navy Bags, Yuval at Liebman’s Deli (the last kosher deli in the Bronx), Julia who serves Sri Lanken food to riders of the Staten Island Ferry, Jamal at Village Revival Records, and Big Mike and the dozens of barbers who speak Italian, Russian, Greek, Spanish, French, Polish, Uzbek, and Farsi at Astor Place Hairstylists. By hearing the living histories of New York’s most colorful characters, Nico shows us the heart and soul of the place they call home.

Whether you’re visiting from out of town and planning your New York travel itinerary or you’re a born-and-raised local, this book has something for everyone, the same way the city itself has something for everyone. Beautifully designed and packed with photos and illustrations, New York Nico’s Guide to NYC is required reading for anyone who loves New York.

More than just a list of places, this book introduces you to the heart of the city:

• A True Insider’s Guide: Go beyond the tourist traps with 100 can’t-miss spots curated by the city’s “unofficial talent scout.”
• Meet the Locals: Hear the living histories of characters like Yuval at Liebman’s Deli in the Bronx and Jamal at Village Revival Records.
• Explore All Five Boroughs: From Sri Lanken food on the Staten Island Ferry to the last kosher deli in the Bronx, discover gems across the entire city.
• Stunning Photography: A beautifully designed visual celebration of the people and places that make New York City unforgettable.